The watch has an open caseback offering a view of the movement, should you desire. Inside, TAG Heuer is using the automatic Caliber 11, which is a base Sellita SW300 with Dubois-Depraz module these days. This is one of the most handsome executions of the Monaco in recent memory and the use of titanium for the case should make this square case much easier to wear than the steel variety.
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Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.Ĭapturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.Solid black registers create a panda effect with the dial, and the monochrome theme is only broken by a deep red timing seconds hand and the central section of the 12 o’clock hour marker at the top of the dial. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.įor 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969 and the first luxury smartwatch in 2015.
TAG Heuer products are available online on for select countries and in 160 boutiques and 3,000 points of sale worldwide. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Over time, the dials have shown a tendency to patinate from blue to a similar dégradé purple color, sometimes slightly faded in the center and darker around the edges. These pieces used a different dial finish with a metallic blue paint over the brass plate.
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The dial gradient, from lighter purple in the center to darker purple at the edge, adds depth and sophistication to the piece, while the rhodium-plated indexes and hands with white Super-LumiNova® and the two black opalin sub-counters subtly enhance the unexpected smoky design.Ĭonnoisseurs of the TAG Heuer Monaco lineage might recognize a subtle parallel with the very early Heuer Monaco reference 1113B, the Chronomatic version launched at the beginning of 1969, as well as the transitional series – before what is known as the “McQueen” – and the reference 1533 Calibre 15. The 39-mm square case in fine-brushed and polished steel houses an elegantly imagined dial in a rich purple color. The new TAG Heuer Monaco Purple Dial Limited Edition combines its unmistakable heritage with fresh and distinctive finishes. In 2022 the brand is releasing a never-seen-before edition of only 500 numbered pieces. The Swiss luxury watchmaker is once again surprising clients and collectors with a bold new interpretation of its famed racing chronograph: the TAG Heuer Monaco Purple Dial Limited Edition.īorn in 1969, the rule-defying square-shaped chronograph has kept its maverick spirit alive and thriving through the decades, with many statement and sought-after variations of its original blue dial.
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